Our Company

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition, and sports performance products along with a rewarding business opportunity.

Joining team AdvoCare empowers individuals to explore their ultimate potential. When people try the products, the positive testimonials pour in: "I feel better than I have in years." "My energy level is unbelievable." "AdvoCare has changed my life." AdvoCare focuses on wellness and provides an opportunity to enrich your life in the way that you choose.

Distinguished professionals from the fields of nutrition, pharmacology, biology, kinesiology and medicine formulate nutritional solutions that are based on solid science and created with the highest-quality ingredients. The phenomenal results of AdvoCare products experienced by thousands of people present an exciting business opportunity.

Individuals from all walks of life are realizing the unlimited income potential and creating a more balanced life when they share our world-class products and opportunity with others. Another bonus is our DebtBuster® system that provides a simple method for targeting your creditors and becoming debt-free - a system so effective it received the Education for Life award from the Direct Selling Association (DSA) in 2002. In June 2008, AdvoCare received the prestigious DSA Innovation Award. The DSA honors the industry's best of the best at the Annual Awards Banquet.

The AdvoCare track record is one of success because we remain focused on what we do best: offering safe and effective nutritional products and providing a compelling business opportunity. The future is bright with AdvoCare because we have the best people, proven science-based products, celebrity endorsers who recommend our products, an exciting growth plan and sound company principles.

Our Legacy

The AdvoCare legacy is the story of an American dream come true.

Driven by a desire to help people improve their life nutritionally and financially, Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Today, AdvoCare carries on with Mr. Ragus' vision and commitment to offer products and an opportunity for financial freedom to people of all walks of life.

Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success.

1. •Honor God through our faith, family and friends.
   

2. •Respect and strengthen the family.
   

3. •Believe in the dignity and the importance of the individual.
   

4. •Create a standard of excellence recognized as superior by the direct sales industry.
   

5. •Believe that honor, integrity and principles are the foundation of a great life and company.
   

6. •Commit to mutual loyalty and trust between AdvoCare and its Distributors.
   

7. •Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
   

8. •Commit to ongoing personal growth and development through professional training and educational programs.
   

9. •Build self-esteem by promoting a sense of personal worth among all people.
   

10. •Continually expand our market by providing the most effective and highest quality products and service available.
    

Our Leadership

Richard H. Wright joined AdvoCare in May 2007 with an impressive background in corporate entrepreneurship, direct sales, charitable and community event organization and politics.

Before joining AdvoCare, Richard and his wife, Sherry, built a Diamond direct-sales Distributorship and led a 1,000-person network in 37 states and four countries. He later co-founded a company based in Shreveport, Louisiana and after 16 years with the company sold his interest. Most recently, Richard served on the senior staff for a U.S. Congressman.

Richard uses his strong belief in the power of the AdvoCare products and opportunity along with his diverse experience to lead the company into the explosive growth for which it is poised.

“The AdvoCare philosophy supports a way of life that encourages wellness in all areas, including physical health, personal growth, financial stability and strong family relationships,” said Richard.

OFFICIAL NATIONAL SPOKESPERSON – DREW BREES

MVP of the NFL World Championship Game.
New Orleans Quarterback.
AdvoCare National Spokesperson.

Building on our eight-year relationship, Drew stepped into this new role in March 2010. He is involved in national marketing efforts for AdvoCare, as well as an active spokesperson for the company.

A loyal AdvoCare product user and endorser since 2002, Drew believes in the power of the products. "All of the products I take help me feel like I'm getting the maximum amount out of my workouts and out of my practice work. They’re a big part of preparing and recovering each week."

The relationship between Drew and AdvoCare extends beyond products. AdvoCare supports the Drew Brees Foundation, started by Drew and his wife Brittany and participated in the “The Amazing Race” event in New Orleans presented by the foundation.

About Drew Brees

Drew was named this year’s MVP of the NFL Championship Game. He has been recognized for his performance on and off the field as an athlete and for his charitable contributions and volunteer work.

Career Highlights:

1. •2010 Pro Football World Champion and Championship game MVP
   

2. •3-time Pro Bowl Player ('09, '07, and '04)
   

3. •2008 AP Offensive Player of the Year
   

4. •3-time FedEx Air Player of the Year (’09, ’08, and ’04))
   

5. •2006 Co-Walter Payton "Man of the Year"
   

6. •2006 All-Pro first team
   

7. •2004 Associated Press "Comeback Player of the Year"
   

Products Drew Uses:

AdvoCare® Slam™
AdvoCare Spark® Energy Drink
Rehydrate Sports Drink
Arginine Extreme
Nighttime Recovery
Post-Workout Recovery Sports Drink
CorePlex®
Joint ProMotion™
AdvoCare® Muscle Fuel
Muscle Gain™ Protein Shake
CorePlex®
Joint ProMotion™
BioTools
Bio-RQ
O2 Gold™
V16® Energy Drink

http://www.drewbrees.com/

*AdvoCare® contributes to the Brees Dream Foundation. Drew Brees is also compensated for his role as AdvoCare National Spokesperson.

AdvoCare Hall of Fame

The AdvoCare Hall of Fame recognizes those who have demonstrated integrity and the cooperative spirit. They possess exemplary leadership skills and a clear vision of the purpose and vision of AdvoCare.

This elite group has maintained an above-average tenure as well as a high level of personal development. They continue to strive for personal success and foster this same purpose in others.

Charlie Ragus - Founder

1942-2001

"I didn't get into this business to sell vitamins. I got into this business to change lives."

Bob & Jenny Donnelly

Washington

2009

"Everything we dreamed of is now a reality, and we're only in our 30s! Helping people reach their health and financial goals is so gratifying. We can't imagine doing anything else."

Joe & Gloria Hadachek

Iowa

2003

"Never, ever quit. If you fail, get up and fail forward. Always give back to your people.”

Mark & Jaci Leitgeb

North Carolina

1999

"You have to spend time with people, share your knowledge and vision, and believe more in them than they believe in themselves.”

Norma & Freddie Gillespie

Louisiana

1999

"As we experience life's changes, we make choices based on our character, beliefs, values, attitudes and goals. We are ever so thankful that we had the opportunity to choose AdvoCare.”

Danny & Diane McDaniel

Texas

1998

"Make a commitment to throw away all of your excuses. You can achieve your dreams and live life by your design through AdvoCare.” 

Todd & Donna Cash

Texas

1998

"Donna and I never would have tapped into the power of what we can accomplish if we hadn't reached for more with AdvoCare."

Success School

Twice a year, thousands of AdvoCare Distributors gather together to celebrate at Success School.

Success School is focused on recognizing Distributor achievements while also providing education, inspiration and motivation. Some refer to Success School as an experience rather than an occasion…

"This was the best and most rewarding Success School I have ever attended. It was my 7th. Thank you AdvoCare for what you do to present solutions to all areas of our development: personal, professional, physical, and most importantly spiritual!"
- Michele F.

"This was my first Success School and it was amazing. I met so many great people with such amazing stories to share. Getting to meet Julius Jones was an added plus. I will be sure to be back in June with a story of my own!" - Crystal J.

"A big THANK YOU for all this company does for its Distributors! Success School was AMAZING!" - Tiffanee C.

"It was great to see our extended AdvoFamily in Ft. Worth for Success School. I am already counting the days till June!" - Kirk R.

"Thank you Richard, Sherry and the AdvoCare team for the wonderful Success School!"
- Debbie W.

"The experience is simply incredible! We are so proud to be a part of such an amazing company…and so excited to see where we're going!" - Alicia E.

"Fantastic event! I'm always amazed at how the Home Office team is able to top the previous Success School and the August school was no exception! Can’t wait until January!" - Jeff B.

Celebrating the Inaugural AdvoCare 500 NASCAR® Sprint Cup Series Race!

Congratulations Team AdvoCare

The AdvoCare 500 aired live on ESPN Sept. 6, 2011! The AdvoCare logo was featured prominently throughout Atlanta Motor Speedway and on television. This included the infield grass, pace car, trackside signs, billboards and Victory Lane. During the race, two new AdvoCare commercials aired featuring AdvoCare Endorser and 7-time Cup Champion, Richard Petty and AdvoCare Spark® Energy Drink!

Congratulations to Sports Advisory Council Member Mark Mauldin. Coach Mauldin is the Hendrick Motorsports Race Day Operations and Pit Crew Coordinator for the No. 24 car – which took the win in Atlanta!

Endorsers Mark Martin and David Starr came in at 17th and 29th place respectively.

Continue to watch these AdvoCare-sponsored drivers, cars and trucks in nationally televised races this fall!

Back in the Game

AdvoCare extends Sponsorship of the Independence Bowl!

AdvoCare will return as the title sponsor for the 2011 AdvoCare V100™ Independence Bowl in Shreveport, La. The Mountain West and Atlantic Coast Conferences will go head to head in December.

"AdvoCare is excited to be the title sponsor of the AdvoCare V100™ Independence Bowl for the third consecutive year. We have built an excellent partnership with the Independence Bowl organization, and we look forward to a great 2011!” said AdvoCare President and CEO Richard Wright.

In the 2010 Bowl game, the Air Force Falcons took on the Georgia Tech Yellow Jackets to become the 2010 Independence Bowl champions. Aired on ESPN2, commercials with New Orleans Quarterback and AdvoCare National Spokesperson Drew Brees were featured during the broadcast.

View the press release.

http://independencebowl.org/release/advocare-extends-title-sponsorship-i-bowl

Operation Homefront

Supporting our troops and helping their families.

We stand together with those who stand for so much. With your support we will continue to make a difference with this worthy cause.

There is an opportunity for all of AdvoCare to give, strengthen, and make a difference for families in the moments they need it most.

You can help today. Visit Operation Homefront or a local chapter to find out more about how you can get involved!

The Products are Safe

Safety is the first consideration for every AdvoCare product. The formulations are designed with the most effective combination of nutrients that are easily absorbed into the body.

To look and feel good, you need a well-balanced diet and regular exercise.  Studies suggest that the average American diet simply does not include all that is needed to ensure enough vitamins, minerals and other essential nutrients for a healthy life. Supplementation, in conjunction with a healthy diet and exercise, can have a dramatic impact on your health and wellness. AdvoCare products, the most advanced nutritional supplements available, can help deliver the nutrients frequently missing from the diet, and along with a healthy lifestyle, can support a lifetime of optimal wellness.

Safety is the first consideration for every AdvoCare product.  Each product is backed by more than 270 years of combined experience and expertise from the Scientific & Medical Advisory Board.  Working with the Research & Development team, they ensure that AdvoCare products are based on proven and effective science and nutrition.  Furthermore, the products offer a unique, comprehensive solution to your nutritional needs.  The formulations are designed with the most effective combination of nutrients that are easily absorbed into the body. AdvoCare also maintains the highest standards of manufacturing and scientific integrity.

Scientific & Medical Advisory Board

Cutting-edge science with you in mind.

Highly regarded and recognized in their areas of expertise, members of the Scientific & Medical Advisory Board use their knowledge and experience in the fields of medicine, nutrition and science to ensure that all AdvoCare products are formulated with the highest quality ingredients based on the latest scientific research.

Robert Hackman Ph.D.

Sidney Stohs Ph.D., FACN, CNS, ATSF

Judith Smith Pharm.D., BCOP, FCCP, FISOPP

Stanley Dudrick M.D., F.A.C.S.

William Kraemer Ph.D., FACSM, CSCS, FNSCA

Kenneth Goldberg M.D.

Carl Keen Ph.D.

 

Informed-Choice

AdvoCare has formed a strategic alliance with INFORMED-CHOICE to certify our products are banned-substance free.

AdvoCare values our relationships with the athletic community. With testing on the rise for performance-enhancing substances both at the amateur and professional levels, we have formed a strategic alliance with INFORMED-CHOICE to certify our products are banned-substance free. This alliance will allow athletes to make informed choices about what they decide to put in their bodies.

Why INFORMED-CHOICE?

1. •INFORMED-CHOICE has specialized anti-doping experience. Their WADA (World Anti-Doping Agency)-experienced laboratory adheres to standards for sports supplements and has analyzed more samples for banned substances than any other lab in the world. The INFORMED-CHOICE program adheres to regulations put forth by WADA, and NCAA as well as professional sports organizations including the National Football League, Major League Baseball, National Basketball Association, National Hockey League, Major League Soccer, PGA, ATP, WTA, LPGA, and NASCAR.
   

2. •INFORMED-CHOICE serves as an addition to the AdvoCare quality assurance program with an independent board of experts in medical nutrition, training and pharmacology.
   

3. •All products registered through INFORMED-CHOICE are publicly accessible and available to the general public-not only for elite athletes.
   

Key Benefits:

1. •The AdvoCare program exceeds other nutritional companies’ efforts in the industry and is key to opening doors to new business.
   

2. •Banned-substance free certification positions AdvoCare as a leader in the sports performance and nutrition industries.
   

3. •The INFORMED-CHOICE certification program fosters business growth, adding a layer of credibility for AdvoCare and its Distributors.
   

The Products Work

Whether you're looking for a way to lose weight, gain energy
or maintain proper nutrition, AdvoCare has what you're looking for.

AdvoCare offers health and wellness products that fit every lifestyle. Thousands of people just like you choose AdvoCare products because they work. World-class professional athletes endorse them; amateur athletes and weekend warriors have achieved amazing results with them.

The power of AdvoCare products lies in the stories of those who use them.  Find out more about the people who have experienced life-changing results with AdvoCare.

Why AdvoCare

Millions of Americans are searching for more …
time with family … extra income … freedom from debt … an overall balanced and healthy lifestyle.

Individuals from all walks of life are realizing that through AdvoCare they can find the “more” they’ve been looking for and help others along the way. You can too. Start today.

AdvoCare offers a proven vehicle for success. You can earn income quickly and take advantage of a business opportunity that can last a lifetime. Many families across America are discovering the joys of running their own home based business and seeing that they can reach their true potential.

Your timing is perfect. The major areas of concern among today’s consumers are nutritional and financial well being. The AdvoCare products and business opportunity are poised to meet the growing numbers of Americans who are searching for answers to meet their healthcare and budgetary needs.

Over the past 16 years, millions of product users have experienced amazing results with weight loss, renewed energy and a new level of physical and financial fitness by using the AdvoCare products. Our energy drinks and nutritional supplements have helped people achieve a more healthy and active lifestyle. There are many others out there who desire a way to feel better, look better and get more out of the their lives.

At AdvoCare, we build champions. Become a part of team AdvoCare and see how you can reach new levels of success.

4 ways to get involved

Joining AdvoCare is your first step to realizing your potential with quality products and a proven plan for success. It’s up to you to decide how you want to get involved. Whether you want to become a product user or take advantage of the business opportunity, AdvoCare can change your life.

Retail Customer
If you use AdvoCare products for your own personal weight-loss, fitness or wellness goals, this may be the ideal way for you to be involved with AdvoCare.

Distributor at 20%
When you sign up as a Distributor and you use AdvoCare products on a regular basis, you can take advantage of the discounts offered by AdvoCare.

Distributor at 20% to 40% discount
If you share AdvoCare products with anyone, you can enjoy additional income.

Advisor at 40% (business builder)
If you want life truly on your terms, then you’ll want to take advantage of our business opportunity by becoming an AdvoCare Advisor. Whether you choose to build a business part time or full time, as an Advisor you will enjoy the highest discounts available and your greatest earning potential. For example, in just two years, you could be earning an average of $40,553 annually as a 3 Star Gold Distributor. That’s a possible monthly salary of $3,379!*

We are your Advocate

AdvoCare offers you customer service and support. A team of committed individuals stands ready to help you on your journey toward success. Along with your Sponsor, a talented home office team will help you get the resources and training you need to build your business. AdvoCare offers an exciting calendar of training and company events, including our most important event: Success School. Success School is your chance to see what’s possible with AdvoCare. Our most successful Distributors never miss it!

Join AdvoCare

AdvoCare provides a message of hope. There is no limit to where this opportunity can take you.

AdvoCare offers a limitless opportunity that allows you to take control of your life. We encourage you to be your own boss on your own terms. Work beyond your goals; do away with glass ceilings and salary caps.

Have you ever considered your Plan B?
Plan B is an additional revenue stream that can supplement your current income ... it could also be your escape or lead to what you’re most passionate about.

So often once we get into the business of living, buy homes and start our families, we get on a never-ending treadmill. We can lose sight of what we really want. Are you reaching your full potential and getting the satisfaction you deserve?

The time is right to make a change. AdvoCare offers a message of hope along with the ingredients to make a positive change today that will affect tomorrow.

Become a distributor

By becoming an AdvoCare Distributor, you’ll begin to enjoy everything AdvoCare offers, from product discounts to earning income.

For only $79 you will become an AdvoCare

Distributor, receive $50 worth of product

samples and a Distributor Kit detailing

everything that AdvoCare has to offer.

Here are just a few of the benefits:

Save on Products
Once you sign up with AdvoCare, you will enjoy an
immediate 20% discount off the retail price of our
great products (excluding sales aids), and could earn
up to a 40% discount.

Earn Income

As a Distributor, you can sell AdvoCare products and earn up to 40% commission. Once you reach the 40% level, you are eligible to earn income five different ways.

Become Debt Free
Not only does AdvoCare give you the opportunity to earn income, but we also show you how to use this income to achieve life on your terms. DebtBuster® is a proven system that teaches you the principles of debt, money and investing. This program is FREE to all AdvoCare Distributors.

Access Exclusive Content
Once you become an AdvoCare Distributor, you will receive your own personal Web site, and gain access to exclusive offers, programs and incentives that can help you succeed.

Take the next step to your better future.